Jack in the Box Utilizes Market Research from the Duh Agency

So lately, I've been seeing this commercial on TV from Jack in the Box.



Apparently, this is a follow up to a commercial in a similar vein two years ago.



Who was at the ad agency for putting these things together? Who was batting around ideas with the creative department and finally just saying it, the notion just teeming inside for half an hour?

"We make food for stoners! Why do we keep dodging this?! For crying out loud, we offer both burgers and tacos!"

And because of that guy who just couldn't hold in that all too important fact, Jack in the Box is running a campaign that's essentially...

Jack in the Box: Don't Pretend You Didn't Know


I know my demo

Comments

Rocky said…
I came to your blog just when I was surfing on this topic. I am happy that I found your blog and information I wanted.
Monday, June 29, 2009 6:56:00 AM
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